Designing the Today at Apple Microsite
01 Brief
Today at Apple is Apple's global events program that offers free creative sessions, both in-store and online. As Apple launched its first flagship store in Istanbul, they approached our team at ATOLYE to design a bespoke six-week Today at Apple program to inspire people and promote products in innovative ways. Alongside, the team needed a website to drive engagement and serve as an archive for the event's memories.
View the live site here
YEAR
2021
ROLE
UX Designer
SKILLS
Research
Journey Maps
Information Arc
User Flows
Prototyping
An illustration by the artist Murat Palta, dedicated to the events. “Small or bigger, Apple Store’s door is open to all ideas.'
02 The Challenge
The site needed to inform and engage people with the sessions, ensure easy access to event details and registration, while also serving as a lasting digital archive to preserve the program’s impact for future visitors.
03 The Process
We began by conducting user research to understand what would engage users and how they would want to interact with the site. We tested the early iterations and worked closely with the Apple team to ensure the design system reflected the branding.
04 Solution
Modular System
We implemented a modular card format to display events, benchmarking the Today at Apple site to create familiarity with people. Also to ensure scalability and adaptability for various types of content.
Playfully Interact
We focused on integrating playful elements, like showcasing the outputs from participants in an animating exhibition area.
Have Fun!
We wanted to leverage the web’s interactivity for an intentional reveal of information to create a good balance of content digestability.
Tap to Discover
Ensuring a smooth across the device experience was a priority, given the high volume of users visiting the microsite on their phones and tablets.
